It surged by 160% on Nov. 1 and 2 over the two prior days.
According to the festive Mariah Carey, the Christmas season officially began on Nov. 1. So, it’s no surprise to see her enduring holiday song “All I Want for Christmas Is You” surge in streams on Nov. 1 and 2.
In the quick video that she tweeted, Carey pronounced, “It’s time” for the holidays, with a clip of the carol serving as a soundtrack.
The song garnered 1.14 million on-demand streams in the U.S. on Nov. 1 and 2 — up 160% compared to the 715,000 clicks it collected on Oct. 30 and 31, according to Nielsen Music/MRC Data.